Harold Butler And Richard Jezak - 1488 Words

Developed and operated by two men named Harold Butler and Richard Jezak, Denny’s began life as a 1953 Lakewood California donut shop known as Danny’s Donuts. Danny’s Donuts expanded to a six-store chain. When Jezak left the company Butler re-envisioned, developed, and implemented a plan for Danny’s Donuts to include coffee-shop edibles and other food faire. Then in 1956 Butler renamed the company to Danny’s Coffee Shops and went to a 24/7 operational schedule. To avoid confusion with another Los Angeles based restaurant, Coffee Dan’s, Butler changed the name in 1961 to Denny’s Coffee Shops. Eventually the â€Å"Coffee Shops† portion of the name was removed leaving the current name Denny’s intact as it remains today. Today there are arguably very few Americans who have not been to a Denny’s, or at least saw one of its iconic signs rising above a freeway landscape. The sign, with its bold yet welcoming yellow gl ow and red letters, is a welcoming beacon for many a weary traveler of America’s freeway system. There was however, a period of time after its 40th anniversary where that sign was not as inviting as it should have been. This is because the early nineties brought several discrimination lawsuits against Denny’s, tarnishing that iconic yellow sign forever. The Lawsuits On New Year’s Eve 1991 a group of African American teenagers entered a San Jose California Denny’s restaurant in hopes of ordering some food before ending their evening. The African-American teenagersShow MoreRelatedThe Success Of A Fortune 500 Company That Has A Huge Influence On The Restaurant Business1545 Words   |  7 Pagesjob was a server, and through hard work and perseverance, moved up to assistant manager. The company I am referring to is Denny’s. Denny’s is a fast casual restaurant chain that serves breakfast, lunch, and dinner. It was founded by Harold Butler and Richard Jezak in 1953 in Lakewood, CA. They are one of the only restaurants who are known for being open 24 hours a day, 7 days a week including every holiday. Denny’s headquarters is located in Spartanburg, SC. Most of the Denny’s restaurants are